BRAND: Burj Al Arab Swim
BRAND OWNER: Burj Al Arab Swim
COUNTRY: Kenya
INDUSTRY: Sports, Leisure and Entertainment
CHANNELS USED: Online campaign, Video Production, Social media content
Dubai Holding approached us with a brief to promote an event that’s been on hiatus for some time - a swimming event during which professional swimmers and member of public have a rare chance to swim around the iconic Burj Al Arab.
How do you resurrect a brand that’s been on hiatus? How do you build excitement and hype around an obscure sporting event? How do you go viral?